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    Exam 18: Advertising, Sales Promotion, and Public Relations
  5. Question
    Direct Marketing Has the Advantage of Being ________ to Match
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Direct Marketing Has the Advantage of Being ________ to Match

Question 248

Question 248

Multiple Choice

Direct marketing has the advantage of being ________ to match the needs of specific target markets.


A) priced
B) standardized
C) customized
D) engaged
E) integrated

Correct Answer:

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