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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    In the Purchase Stage of the Consumer Purchase Decision Process
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In the Purchase Stage of the Consumer Purchase Decision Process

Question 273

Question 273

Multiple Choice

In the purchase stage of the consumer purchase decision process, __________ gives consumers control over the process.


A) public relations
B) direct marketing
C) advertising
D) product sampling
E) social media

Correct Answer:

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