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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    In the Hierarchy of Effects, the Consumer's Repeated Purchase and Use
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In the Hierarchy of Effects, the Consumer's Repeated Purchase and Use

Question 297

Question 297

Multiple Choice

In the hierarchy of effects, the consumer's repeated purchase and use of the product or brand is referred to as the __________ stage.


A) evaluation
B) adoption
C) awareness
D) interest
E) trial

Correct Answer:

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