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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    The Promotion-To-Sales Ratio Is A(n) __________ Budgeting Approach
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The Promotion-To-Sales Ratio Is A(n) __________ Budgeting Approach

Question 136

Question 136

Multiple Choice

The promotion-to-sales ratio is a(n) __________ budgeting approach.


A) competitive parity
B) all-you-can-afford
C) percentage of sales
D) objective and task
E) linear forecast

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