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    Marketing Study Set 15
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    Exam 18: Advertising, Sales Promotion, and Public Relations
  5. Question
    What Are the Strengths/advantages and Weaknesses/disadvantages of Using Publicity in the Promotional
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What Are the Strengths/advantages and Weaknesses/disadvantages of Using Publicity in the Promotional

Question 134

Question 134

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What are the strengths/advantages and weaknesses/disadvantages of using publicity in the promotional mix?

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Publicity is a nonpersonal, indirectly p...

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