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When Developing Retailing Strategies, Marketers Use What Is Called the Retailing

Question 96

Multiple Choice

When developing retailing strategies, marketers use what is called the retailing mix, which includes


A) products, services, promotions, and retail communication.
B) promotions, publicity, and press releases.
C) retail pricing, store location, retail communication, and merchandise.
D) physical environment, people, process, and productivity.
E) direct mail, online stores, traditional stores, and outlet stores.

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