Which of the Following Statements Regarding Retail Pricing Is Most

Multiple Choice

Which of the following statements regarding retail pricing is most accurate?

A) Consumers rarely base their perceptions of a store's prices on a price of a benchmark item in the store.
B) Consumers are influenced more by a store's ambience than its prices.
C) Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions.
D) New technology has almost made shoplifting a thing of the past.
E) The only difference between everyday low pricing and everyday fair pricing is whether the store uses markups.