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Allowing Consumers to Buy Products by Interacting with Various Advertising

Question 263

Multiple Choice

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as


A) an indirect marketing channel.
B) a direct marketing channel.
C) a multimarketing channel.
D) a channel bypass marketing.
E) personal selling.

Correct Answer:

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