Multichannel Marketing Seeks to Integrate a Firm's Electronic and Delivery

Multiple Choice

Multichannel marketing seeks to integrate a firm's electronic and delivery channels. Catalogs can serve as shopping tools for online purchasing, and websites can help consumers do their homework before visiting a store. By blending different communication and delivery channels, multichannel marketing

A) can leverage the value-adding capabilities of different channels.
B) creates greater elasticity of demand for a firm's products.
C) creates greater inelasticity of demand for a firm's products.
D) allows a firm to legally circumvent paying taxes on revenue generated by online sales.
E) allows customers to avoid shipping and handling charges.