The General Mills-Nestlé Strategic Channel Alliance

Multiple Choice

The General Mills-Nestlé strategic channel alliance

A) increased the ready-to-eat cereal worldwide market share of these companies.
B) decreased the ready-to-eat cereal worldwide market share of these companies.
C) increased the ready-to-eat cereal market abroad and decreased General Mills' ready-to-eat cereal market in the United States.
D) served as a model for Post Cereal and Weetabix, a British firm.
E) resulted in a lawsuit from Kellogg's, the global leader in the ready-to-eat cereal market, which cited unfair trade practices.