Multiple Choice
A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as
A) a corporate vertical marketing system.
B) a wholesaler-sponsored voluntary chain.
C) a retailer-sponsored cooperative.
D) franchising.
E) an administered vertical marketing system.
Correct Answer:
Verified
Correct Answer:
Verified
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