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    Exam 15: Managing Marketing Channels and Supply Chains
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    Which Buyer Requirement Would Be Most Important in Choosing a Channel
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Which Buyer Requirement Would Be Most Important in Choosing a Channel

Question 118

Question 118

Multiple Choice

Which buyer requirement would be most important in choosing a channel for a financial service for a consumer who is interested in setting up a retirement account?


A) information
B) context
C) variety
D) pre- and postsale services
E) adaptation

Correct Answer:

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