Customer Convenience Is an Important Consideration When Choosing a Marketing

Multiple Choice

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

A) five-second rule
B) six-second rule
C) seven-second rule
D) eight-second rule
E) 10-second rule