Multiple Choice
A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is
A) stakeholder position.
B) familial ties to other channel members.
C) longevity in the industry.
D) identification with a particular channel member.
E) geographic proximity to the manufacturing plant.
Correct Answer:
Verified
Correct Answer:
Verified
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