Which of the Following Statements About Penetration Pricing Is Most

Multiple Choice

Which of the following statements about penetration pricing is most accurate?

A) Penetration pricing is a profit-oriented approach to pricing.
B) Penetration pricing is a cost-oriented pricing method.
C) Penetration pricing encourages competitors to enter a market.
D) Penetration pricing is more effective in a marketplace with price-sensitive consumers.
E) Penetration pricing usually precedes a skimming pricing.