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A Box of Cascade Dishwasher Detergent Shrink-Wrapped with a Bottle

Question 46

Multiple Choice

A box of Cascade dishwasher detergent shrink-wrapped with a bottle of Jet Dry for 10 cents more than the regular price of the dishwasher detergent is an example of __________ pricing.


A) penetration
B) prestige
C) bundle
D) odd-even
E) standard markup

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