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A Single Jar of Original Formula Carmex Has Different Prices

Question 236

Multiple Choice

A single jar of original formula Carmex has different prices for the product depending upon where it is sold, but each price will end in a nine ($0.99 at mass merchandisers like Walmart or Target; $1.59 at drugstores; and $1.79 at grocery stores) . This pricing strategy is called


A) standard pricing.
B) odd-even pricing.
C) customary pricing.
D) everyday lower pricing.
E) at-market pricing.

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