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    Marketing Study Set 5
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    Exam 13: Building the Price Foundation
  5. Question
    The Ratio of __________ to Price Is Referred to as Value
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The Ratio of __________ to Price Is Referred to as Value

Question 4

Question 4

Multiple Choice

The ratio of __________ to price is referred to as value.


A) prestige value
B) perceived benefits
C) costs
D) perceived quality
E) profits

Correct Answer:

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