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    Exam 13: Building the Price Foundation
  5. Question
    The Ratio of Perceived Benefits to __________ Is Referred to as Value
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The Ratio of Perceived Benefits to __________ Is Referred to as Value

Question 194

Question 194

Multiple Choice

The ratio of perceived benefits to __________ is referred to as value.


A) price
B) prestige
C) perceived quality
D) profits
E) perceived costs

Correct Answer:

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