Three Different Objectives Relate to a Firm's Profit, Which Is

Multiple Choice

Three different objectives relate to a firm's profit, which is often measured in terms of return on investment. One objective, known as __________, is where a company gives up immediate profit in exchange for achieving a higher market share in the hopes of penetrating competitive markets.

A) maximizing current profit
B) target return
C) break-even strategy
D) minimizing risk
E) managing for long-run profits