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An Online Movie Streaming Service Charges $14

Question 31

Multiple Choice

An online movie streaming service charges $14.99 per month for its basic package. However, when a competitor introduced the same service at $13.99, the firm dropped its price to $13.99. The firm most likely made this price reduction in an attempt to


A) decrease revenue but increase profit.
B) increase profit by decreasing revenue.
C) maintain market share.
D) decrease market share.
E) increase efficiency.

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