Multiple Choice
Which of the following statements regarding service branding is most accurate?
A) New services cannot be patented.
B) Because services are intangible and more difficult to describe, brand names and logos are of critical importance.
C) Services must include the word service in all their brand names.
D) Service firms without a brand reputation find it easy to introduce new services.
E) All service logos and brands must designated with the "SM" symbol.
Correct Answer:
Verified
Correct Answer:
Verified
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