Multiple Choice
When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion-dropping it from a firm's product line. The other is called __________, which retains the product in the product line but reduces marketing costs.
A) reaping
B) paring down
C) divesting
D) milking
E) harvesting
Correct Answer:
Verified
Correct Answer:
Verified
Q18: Why are warranties important from the perspectives
Q202: All of the following marketing actions can
Q203: One of the primary benefits of branding
Q222: Major American car manufacturers are offering buying
Q228: Adding value to the product (or line)
Q260: A marketing strategy that alters a product's
Q267: The time a product can be stored
Q279: Gatorade offers a range of product offerings.
Q314: When Coca-Cola promoted Coke as a morning
Q356: Which of the following statements regarding warranties