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    Exam 11: Managing Successful Products Services and Brands
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    The Consumers Represented in the Early Stage of a Product
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The Consumers Represented in the Early Stage of a Product

Question 73

Question 73

Multiple Choice

The consumers represented in the early stage of a product life cycle are called


A) early adopters.
B) early majority.
C) late majority.
D) laggards.
E) innovators.

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