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Warranties, Money-Back Guarantees, Extensive Usage Instructions, Demonstrations, and Free Samples

Question 171

Multiple Choice

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all ways in which companies


A) lose money during the introductory stage of a product's life cycle.
B) convince laggards to try a new product.
C) recoup research and development costs.
D) influence the product life cycle of fashion products.
E) attempt to overcome barriers to adoption.

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