Multiple Choice
If a firm's marketing dashboard displays a BDI over 100 for a consumer packaged good, such as General Mills' Warm Delights Minis, this indicates which of the following?
A) a weak brand position in a segment
B) a strong brand position in a segment
C) above-average product category purchases by a market segment
D) below-average product category purchases by a market segment
E) There is not enough information to make any conclusions.
Correct Answer:
Verified
Correct Answer:
Verified
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