The Four Steps in the Building Brand Equity Are: (1)

Multiple Choice

The four steps in the building brand equity are: (1) __________ and an association of the brand in consumers' minds with a product class or need to give the brand an identity; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.

A) developing positive brand awareness
B) lowering the price of products
C) easing consumers' decision making
D) incorporating higher value in products
E) creating market modification