Multiple Choice
Mars, Inc., sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and Three Musketeer candy. This variety of brand names is typical of a __________ strategy.
A) co-branding
B) multibranding
C) multiproduct
D) mixed brand
E) private branding
Correct Answer:
Verified
Correct Answer:
Verified
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