To Better Connect with Its Customers, Kraft Did What with Its

Multiple Choice

To better connect with its customers, Kraft did what with its Chips Ahoy! cookies?

A) gave the products a more interesting brand personality
B) created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
C) engaged in a co-branding effort with Blue Bell ice cream
D) complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
E) created a patented resealable opening in the bag for easy access and to maintain freshness