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    Exam 10: Developing New Products and Services
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    _______________ Are Items for Which the Consumer Compares Several Alternatives
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_______________ Are Items for Which the Consumer Compares Several Alternatives

Question 259

Question 259

Multiple Choice

_______________ are items for which the consumer compares several alternatives on criteria such as price, quality, or style.


A) Shopping products
B) Convenience products
C) Specialty products
D) Prestige products
E) Unsought products

Correct Answer:

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