A Few Years Ago, Frito-Lay Developed Frito-Lay Lemonade as a Thirst-Quencher

Multiple Choice

A few years ago, Frito-Lay developed Frito-Lay Lemonade as a thirst-quencher for those consumers who also like Frito-Lay's salty snacks such as Fritos Corn Chips. But when people think of the brand name Frito-Lay, thirst-quenching is not a benefit that comes to mind and Frito-Lay Lemonade failed. This innovation strategy is known as a

A) brand extension.
B) radical invention.
C) product line extension.
D) disruptive innovation.
E) product deletion.