Multiple Choice
The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state. Since the apparent target of these ads is the traditional family, it appears that the State of Alabama Board of Tourism has segmented the market using ________ variables.
A) demographic
B) regional
C) socioeconomic
D) geographic
E) psychographic
Correct Answer:
Verified
Correct Answer:
Verified
Q3: The first step in segmenting and targeting
Q4: Best Foods Co. is considering expanding beyond
Q5: Differentiation positioning requires a product to<br>A) emphasize
Q6: All of these are included in an
Q7: A perceptual map enables a manager to
Q9: When Ann Taylor, a well-known retailer of
Q10: Head-to-head positioning requires a product to<br>A) compete
Q11: There are five steps involved in segmenting
Q12: Zappos's original target market customers consisted of
Q13: Each cell of a complete market-product grid