Banana Republic, the Clothing Retailer, Focuses a Large Proportion of Its

Multiple Choice

Banana Republic, the clothing retailer, focuses a large proportion of its promotional activities toward its Banana Republic Luxe credit card holders. These Luxe cardholders must reach a specific spending threshold in each year of patronage. The company is using __________ segmentation.

A) geographic
B) demographic
C) loyalty
D) psychographic
E) behavioral