After Establishing the Market Segments and Product Groupings on a Market-Product

Multiple Choice

After establishing the market segments and product groupings on a market-product grid, the next step is to

A) fill in the appropriate cells with precise statistical data from primary and/or secondary sources.
B) estimate, with intelligent guesstimates as necessary, the market size for each cell using a simple scale, such as from zero to three.
C) total the vertical columns to identify the greatest marketing synergies and efficiencies.
D) total the horizontal rows to identify greatest operations/production synergies and efficiencies.
E) identify a marketing action for every product-market combination in the grid.