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In an Apple Market-Product Grid for Its Personal Computer Line

Question 64

Multiple Choice

In an Apple market-product grid for its personal computer line, the iMac is popular among all the segments Apple can target. This allows Apple to enjoy


A) segmentation synergies.
B) marketing synergies.
C) product synergies.
D) the 80/20 rule.
E) frequency marketing.

Correct Answer:

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