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"For Upscale American Families Who Desire a Carefree Driving Experience

Question 191

Multiple Choice

"For upscale American families who desire a carefree driving experience, Volvo is a premium-priced automobile that offers the utmost in safety and dependability" is a ________ statement for Volvo in North America.


A) perception
B) positioning
C) market-product
D) vision
E) differentiation

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