When Home Depot Entered the Quebec Market in Canada, 2

Multiple Choice

When Home Depot entered the Quebec market in Canada, 2 percent of people were aware of the retail chain. To determine advertising effectiveness during the first 18 months in Quebec, awareness research was done a second time. For this research, it was decided that if at least 50 percent of a 600-person sample of the population were aware of the Home Depot brand, it would continue its present advertising program. This is an example of

A) an objective.
B) a constraint.
C) an assumption.
D) a measure of success.
E) a barrier to entry.