Multiple Choice
Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is __________ firm.
A) an ethnocentric
B) a multinational
C) a transnational
D) a global
E) an international
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q78: Values refers to<br>A)personally or socially held core
Q79: _ is the tendency to believe that
Q80: Fran Wilson Creative Cosmetics attributes its success
Q82: Which of the following statements about the
Q82: Explain the difference between dumping and parallel
Q85: The prominent global market entry strategy among
Q110: What is meant by the term economic
Q202: To eliminate the need to continually monitor
Q234: Which form of entry into a global
Q244: Personally or socially preferable modes of conduct