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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Unilever Markets Its Snuggle Fabric Softener Differently to Different Parts
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Unilever Markets Its Snuggle Fabric Softener Differently to Different Parts

Question 83

Question 83

Multiple Choice

Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is __________ firm.


A) an ethnocentric
B) a multinational
C) a transnational
D) a global
E) an international

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