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    Marketing Study Set 5
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    Exam 7: Understanding and Reaching Global Consumers and Markets
  5. Question
    Global Companies Have Five Strategies for Matching Products and Their
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Global Companies Have Five Strategies for Matching Products and Their

Question 3

Question 3

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. A same product-adapt promotion emphasis refers to which type of strategy?


A) product extension strategy
B) product adaptation strategy
C) dual adaptation strategy
D) product invention strategy
E) communication adaptation strategy

Correct Answer:

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