Comparing the Stages in a Consumer and Organizational Purchase Decision

Multiple Choice

Comparing the stages in a consumer and organizational purchase decision process reveals key differences. When a smartphone manufacturer buys an earbud headset for its units from a supplier, more individuals are involved, _____________ becomes more important, and the post-purchase evaluation behavior is more formal.

A) choice variety
B) supplier audit
C) purchase decision
D) supplier capability
E) performance review