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A Buy-Class Situation Affects Buying Center Tendencies in Different Ways

Question 161

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A buy-class situation affects buying center tendencies in different ways. If there is one person involved, the problem is well-defined, and the buying objective is to find a low-priced supplier, the buy-class situation is most likely a


A) modified buy.
B) straight rebuy.
C) conditional rebuy.
D) new buy.
E) standard buy.

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