In the VALS Framework, Consumers Motivated by Ideals Are Guided

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two Ideals-motivated groups, known as __________, have fewer resources and are conservative, conventional people with concrete beliefs based on established codes: family, religion, community, and the nation.

A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers