In the VALS Framework, Consumers Who Are Looking for Products

Multiple Choice

In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called

A) an ideals-motivated group.
B) a rewards- and-success-motivated group.
C) a self-expression-motivated group.
D) an achievement-motivated group.
E) a high- and-low-resource group.