In the VALS Framework, Consumers Motivated by Achievement Look for Products

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as __________, have a busy, goal-directed lifestyle and a deep commitment to career and family. Image is important to them.

A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers