In the VALS Framework, Consumers Motivated by Self-Expression Desire Social

Multiple Choice

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, express themselves and experience the world by working on it-growing vegetables or fixing a car.

A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors