Multiple Choice
VALS creates profiles of people based on their primary motivation and resources. In the VALS framework, ____________ are successful, sophisticated, take-charge people.
A) ideals-oriented consumers
B) achievement-oriented consumers
C) self-expression oriented consumers
D) Survivors
E) Innovators
Correct Answer:
Verified
Correct Answer:
Verified
Q15: Food in the Maslow hierarchy of needs
Q134: A local country club has a great
Q135: Many consumers buy a subscription to The
Q136: The crowded aisles in retail stores at
Q137: In the VALS framework, self-expression-motivated consumers who
Q138: A college education would be found in
Q140: Which of the following statements about psychographics
Q141: In the VALS framework, each consumer segment
Q228: Friendship in the Maslow hierarchy of needs
Q342: Would you agree or disagree with the