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    Exam 5: Understanding Consumer Behavior
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    If a Fraternity or Sorority Wants to Attract New Members
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If a Fraternity or Sorority Wants to Attract New Members

Question 326

Question 326

Multiple Choice

If a fraternity or sorority wants to attract new members, it should focus on people who view its current members as __________ group.


A) an associative
B) an aspiration
C) a dissociative
D) a reference
E) an involvement

Correct Answer:

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