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In 2013, Budweiser Launched Its First Responsible Drinking Blimp

Question 153

Multiple Choice

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, embarked on a 17-week tour across much of the country. Which of the following was the firm exhibiting?


A) stockholder responsibility
B) profit responsibility
C) utilitarianism
D) cause marketing
E) social responsibility

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