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Suppose You Are a Senior Executive at PepsiCo and a Coca-Cola

Question 104

Multiple Choice

Suppose you are a senior executive at PepsiCo and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price. When asked this question in an online survey, __________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.


A) 15
B) 36
C) 52
D) 67
E) 89

Correct Answer:

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