Avon Products, Inc

Multiple Choice

Avon Products, Inc., focuses on different issues in different countries, including breast cancer, domestic violence, and disaster relief, among many others. For example, when a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to Avon Breast Cancer Crusade. This is an example of

A) philanthropic marketing.
B) corporate altruism.
C) cause marketing.
D) the marketing concept.
E) societal marketing.